Published – November 26,2017
Q1: Where did the idea for Beats N Tatts come from?
Jason Peck had been recording music for quite some time and wanted to create an professional recording studio. However, he didn’t want it to be just any old recording studio, but rather wanted to make his business unique. Throughout his time recording and producing music for himself in his house, he had realized that many hip-hop artists were also really into tattoos. After this realization, he decided that a way to make his recording studio stand out would be to combine it with a tattoo shop; and thus, Beats N Tatts was born. It was the first tattoo parlor / recording studio combo in the entire country.
Q2: What was your overall goal when starting your business and how has it changed?
Jason created his business when he was 24 years old, on February 15, 2015. Originally, he wanted to create a business of his own just to escape the tiresome grind of the 9 to 5. Upon doing this, he quickly realized that his true passion lied in helping others express themselves through music and art. Now, he really aims to try to bring the whole arts community together and wants to help everyone’s story be known.
Q3: How many team members did you start off with and how many do you have now?
Beats N Tatts first started off with only three members: Jason, one tattoo artist, and one audio engineer. How, he is up to eight members, including himself, five engineers, and two tattoo artists.
Q4: Were there any businesses in particular that you looked up to or aspired to be like?
Apple and Google definitely have a culture that Beats N Tatts is trying to emulate. Jason told me that he strongly agrees with the idea that employees should be allowed to think about new ways to improve, whether that be entirely new ideas, or just unique ways to improve current processes.
Q5: What are one or two of the greatest challenges that you have faced along the way?
According to Jason, the greatest challenge is always finding new customers. The second hardest part is to find a good team. With a good team, any size business will have an easier time of getting new customers.
Q6: What is your company’s position in the market and what makes your business unique?
Beats N Tatts was the first business of its kind in the country. The atmosphere that one experiences as they step foot into the shop is something that simply can’t be explained. Local art and clothing line the walls, along with drawings and images of tattoos. Inside the studio, there are color changing lights, high tech equipment, and even a PlayStation. It is clear that Beats N Tatts is truly a home away from home for the workers. The shop is small, but does not feel cramped at all; instead, the close-quarters make the whole environment even more exciting. In the waiting area, you will often hear the thump of the bass from an engineer making a beat in the room next to you. There is even a binder sitting out that you can look through to get ideas of different art styles and past work that the artists have done. Beats N Tatts focuses on its main goal of being a cool, creative art space for people to come together and express themselves and share their stories. It’s something that I really can’t describe and must be experienced first-hand to fully grasp it’s special atmosphere.
Q7: What products and services do you offer?
Tattoos, art commissions (such as a piece of art drawn for you), and studio work. Beats N Tatts has audio engineers who can offer producing, recording, mixing, mastering, and even publishing of songs.
Q8: As a small business, do you ever find it difficult to determine how to spend your money?
Jason told me that he has to be very particular when spending his money. The entire business is self-funded and does not currently have any outside investors. He told me that it is crucial to weigh the pros and cons of each project/piece of equipment and think carefully about whether or not it would truly add value to the business.
Q9: How do you advertise your business, especially when going up against much larger businesses?
Social media and word of mouth are the two advertising methods that Beats N Tatts uses. Jason really emphasized how word of mouth is always the best form of advertising. He told me that when a customer leaves his business genuinely happy and satisfied with the service they had received, they will happily share that experience with many others around them.
Q10: Where are you originally from?
Jason Peck was born and raised in Omaha. He grew up on the north part of town. He also added that he has done a fair bit of travelling to different cities around the U.S. but that he couldn’t see himself living anywhere other than the 402.
Q11: What is your favorite part about doing business in Omaha?
The best part about doing business in Omaha, according to Jason, is the people. Beats N Tatts is located at 72nd and Dodge, the busiest intersection in all of Omaha. The business is right in the heart of the city, allowing him to see all different kinds of people. Jason told me that he will have clients from North, East, South, and West Omaha come in to get a tattoo or record some music. He loves working with and experiencing different people and cultures and knows that since Beats N Tatts puts such a large emphasis on creating art, anyone who walks through his door feels at home.